Franklin Templeton, one of the world’s largest investment managers with $1.6 trillion in assets,has enteredanew partnership with crypto exchange Binance.
Together, the two firms plan to launch digital asset products that combine traditional finance with the strengths of blockchain technology, according to a recentpress releasefrom Franklin Templeton.
Details of the Binance and Franklin Templeton Partnership
The collaboration willtake advantage ofFranklin Templeton‘sexperiencein tokenizing securities and Binance’s global trading network.Both firms will design investment products thatimprovetransparency,speed upsettlement, andopenaccess to awidergroup of investors.
Today, Franklin Templeton announced a wide-ranging partnership with @binance .
Learn more:
https://t.co/2m0VrXSt9p pic.twitter.com/pc1p4rt57c— Franklin Templeton Digital Assets (@FTDA_US) September 10, 2025
Notably, leaders from both companies explained why the partnership matters.For instance, Sandy Kaul, Franklin Templeton’s Head of Innovation,saidthe firmseesblockchain as awaytoimprovefinancial systems rather than replace them.She mentioned the opportunity to use tokenization to expand access to the firm’s technology platforms.
Meanwhile, Roger Bayston, who oversees Franklin Templeton’s digital assets division,pointed outthat more investorswantreliable exposure to crypto markets, and the partnership withBinancewill help deliver products that meet the standards of global capital markets.
Also speaking on the partnership, Catherine Chen, Head of VIP and Institutional Business at Binance, noted that the exchange has a history of bringing first-in-crypto solutions to market and described the collaboration as another step toward connecting digital assets with traditional finance.
Importantly, the press release confirmed that the companies plan to share details on specific product launches later this year.
Franklin Templeton Pushing Deeper Into Crypto
This movecontinuesFranklin Templeton’s expansion into crypto.The firm first stepped in back in August 2021 when it launched the OnChain U.S.
Government Money Fund, the first tokenized money market fund on a blockchain.
In October 2023, it filed for a spot Bitcoin ETF and won approval in January 2024 alongside other asset managers like BlackRock, laterlaunchingthe Franklin Bitcoin ETF.By mid-2024, Franklin Templeton also rolled out a spot Ether ETF.
Notably, the firmpushedfurther in August 2024 by filing for a crypto index ETF, which received SEC approval in February 2025 and officially launched that same month.Earlier this year, itpartnered with VeChainto tokenize payments.
A Trend Among Mainstream Financial Firms
Franklin Templeton’s lateststepis part of abiggertrend of mainstream financial institutionsgettingmore involved in crypto this year.In Europe, Boerse Stuttgart joined forces with DekaBank to bring regulated crypto trading to institutional investors.
Meanwhile, in the U.S., Fidelity started work on a tokenized money market fund on Ethereum.
Further,CME Groupteamed upwith Google Cloudto test tokenization servicesfor improvingcapital market efficiency.Binance also launched “Fund Accounts” tomakeits platformmore appealingto institutional asset managers.
Moreover, major banks are also moving in.
Specifically, in July this year,JPMorgan formed a partnership with Coinbaseto link users’ crypto wallets with their bank accounts.
The bank has also adjusted its lending policies to accept Bitcoin ETF shares as collateral.
Also, Goldman Sachs and BNY Mellon partnered to tokenize the multi-trillion-dollar money market fund industry, with BlackRock and Fidelity alsotaking part.
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